Elon Musk and His Mission (Statement)

“If something is important enough you should try, even if the probably outcome is failure.”

-Elon Musk

The sort of lifestyle that I lead I tend to be always on the go, or trying to find ways to improve myself. As you may have already noticed reading my little blurbs, my nose is constantly in a book or my mind is set about trying to find a way to improve my business or life in general. I tend to leave the news and gossip to others. As Eleanor said let the “small minds discuss people”.

Of course there are names you just have to be familiar with even if you are anti-social or a bonafide recluse. Names such as Steve Jobs or Bill Gates. Everyone knows. A name that has started to float around though is one by the name of Elon Musk.

I was vaguely aware of who he was and my perception of him was that he was that Tesla guy. I always remember hearing the possibilities of an electric car and such and, probably like many others, met with extreme skepticism. Cars run on gas. That’s what a car is in my mind and many minds. There is so much business surrounding oil where it seems for some countries that 99% of their GDP comes from oil! Of course I’m being extreme on purpose with my numbers but it’s just to re emphasize just how big of an impact it has and surely many with vested interests would like to keep it that way. So for me, electric cars seemed still quite a ways a way. Well fast forward years later to now. Hey. This Elon guy might be on to something.

It took some headlines and finding out just how cool Tesla has gotten that I decided to reach out for one of my latest reads: Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance.

So this post is not like my normal book reviews as I wanted to focus on a business concept in the book. Although I must say it’s a fantastic read which I truly enjoyed in learning the story behind one of our generation’s greatest. As you read more and more books, similarities tend to arise. Business books down to the core will have similarities because doing good business is doing good business. I’ve been brushing up on SEO books and over and over again 20% of it may be a different and highly reviewed book, but really, 80% is all the same. Though not exact, there is definitely a high positive correlation.

With that said, after reading the biographies of such as Steve Jobs and Warren Buffet, it’s not too much of a stretch to say that Elon Musk is this generation’s rendition.

One of the things that stuck out most to me is Elon’s passion coupled with his drastic approach to logic. There is a reiteration of how so many of our greatest minds are trying to figure out how to get someone to click on an ad instead of trying to create something actually meaningful and helpful towards the advancement of humankind. This romanticism has played well for Elon though not intentionally.

Elon believes as a specie to go on, we must find a way to steer away from fossil fuels. And so he invests and ends up running Tesla, and SolarCity which advances the use of Solar Energy. He believes that we must become an interplanetary specie in order to survive on the off chance that something happens to Earth, well then it’s game over for us. So he creates SpaceX to advance this need.

The book reasons a huge part of his companies successes is the fact of how he is able to gather some of the greatest upcoming minds in the respective industries due to the passion of his mission. Why join the government program when you can build towards a mission that is to reach Mars. Why join another car company, when you can join the company that’s trying to redefine the car.

The mission statement is something that a lot of business owners tend to overlook. What makes you different? Are you really passionate about your mission? It was never about the money. Elon simply took his passion and applied it. And people responded. Be passionate about your mission and people will respond.

7 Things Successful Small Business Owners Do

If you’re stuck wondering how to be a successful small business owner, know this: running a small business often simply means making good use of successful small business ideas. Successful small business owners face many ups and downs throughout their work. They know that small business ideas cannot turn out successful unless they use the proper approach and strategies.

If you want to be one of the few successful small business owners, remember that having a good strategy is crucial. Without the right strategy and a proper approach, you are not likely to achieve your goal.

Some small business owners manage to overcome their everyday challenges, while others seem to give up after a while. So, let’s find out what successful small business owners do differently from the unsuccessful ones. Let’s turn their experience into your success through your small business ideas.


Every business goes through changes every now and then, including your small business. For this reason, your business plan and budget should be somewhat flexible to bear such changes along with your business goals. Without revising your business plan and budget, you shouldn’t expect your business to flourish and expand.

The flexibility of your business plan will help you avoid and overcome the eventual unpleasant surprises on the market. Also, such flexibility will give you some time to adjust to certain changes you may experience on your way.

Every business experiences both success and failure points each year. In order to detect and estimate these points, you should revise your budget and business plan every year. While revising, you should check if you are still going in the right direction. If not, you may need to make some changes and adjustments to achieve better results in the upcoming period.

Successful small business owners don’t hesitate to reallocate funds, if that is what it takes to achieve success. In order to increase profits, after they conduct a business revision, smart business owners define and implement the necessary changes immediately.


People change, as do their needs and habits. As soon as you notice that you aren’t selling as much as you used to sell before, it is time to make changes. If people aren’t purchasing what you currently have to offer, that’s a clear hint that something needs to be done.

A simple price cut may be the first thing that comes to your mind. As much as lower prices may seem more appealing to your customers, they also point to a devaluation of what you offer. Devaluation of your products or services is never a good thing, so try doing just the opposite – add value to your offers.

The best way to update and add value to your products and services is by developing new offers. If possible, try to offer something completely new to your customers. You could offer product bundles, training programs and workshops, and so on.


Most successful small business owners believe in daring to be different. They know their target consumers. Trying to target everyone and anyone as a consumer will get you nowhere fast. Instead of trying to make products for the masses, focus on a clearly targeted community and grow with it. Once you target your consumers, it is easy to understand their needs.

Understanding your consumers is the secret to a successful business. When you know their needs, you can modify your products and services in order to satisfy them. Satisfied consumers will not only become your regulars, but they will also spread the word about what you offer. This may become the best marketing strategy for your business.

Why Does My Advertising Not Seem to Work? 5 Lessons for Small Businesses

Advertising your small business is an important part of any growth strategy. But many business owners become disillusioned with its effectiveness, and question the investment when there are so many other more immediate expenses.

But often this is not an issue with advertising per se, but how it is implemented. The classic problems are:

1. Stopping too soon. People are exposed to so many advertising messages that you need to make sure they see it many times over for it to stick in their mind. This is just human nature – the more familiar we are with something the more we remember it. The rule of thumb is that you should run a campaign for a minimum of 3 to 6 months.

2. Weak creative. You have a couple of seconds, if you are lucky, to catch the eye. Your adverts need to bold, simple, and direct. Classic mistakes, and the lessons that can be learned, are:

– trying to put in too much information: stick to the core message

– fussy typefaces: keep simple sans serif fonts where possible

– bland colours: be vibrant

– no hierarchy of messages: lots of things of similar sizes so the eye doesn’t know where to focus first

3. Poor message. Be clear on what you want to say because readers or listeners will not waste their time trying to unravel your message. Short, sharp and to the point is a good rule of thumb.

4. Bad targeting. This is a classic problem with print and radio, where you are sold circulation numbers or listener figures, but you have no idea who these people are. You could be spending a lot of money advertising to people who have nearly no chance of being your customers. Don’t just get swayed by numbers, it’s the quality of the audience that matters more.

5. Wrong time. Your busy day is a Saturday, but your print advert in a weekly newspaper goes out on a Tuesday. What are the chances you will still be remembered on Saturday? There are many mediums that are inflexible, and do not match your business pattern. The goal is to try communicate as closely to the time of purchase as possible.

So it’s not that advertising doesn’t work. It clearly does, but you need to do what’s right and keep at it. And online advertising is opening up many more cost-effective opportunities which can overcome many of the barriers.